About Us – Who We Are

Axiom Experts – More Than Consultants, We Are Business Transformers

Our Story

Transforming Businesses, Driving Success

We Do Things Differently—And Deliver Results That Last
With over 30 years of hands-on experience, we’ve driven business transformations across industries and markets worldwide. We don’t believe in ready-made solutions—we craft and execute tailored growth strategies in brand repositioning, marketing, corporate restructuring, and financial reengineering to take your business from where it is to where it should be: stronger, more competitive, and future-ready.

Our Vision

To be the go-to business consulting partner for companies seeking sustainable growth and market leadership.

Our Mission

To challenge the status quo, drive innovation, and deliver exceptional growth solutions that elevate businesses and industries.

Our Core Values

Transparency

Integrity in every decision.

Reliability

A trusted partner in every step of your journey.

Excellence

Delivering only the best results.

Creativity

Thinking outside the box to create unique strategies.

Passion

Committed to driving success with energy and dedication.

Innovation

Leveraging new ideas and technologies to stay ahead.

Efficiency

Streamlining operations for maximum impact.

Let’s Turn Vision into Action, and Action into Sustainable Success.

Our Expertise

We craft results-driven strategies that align people, processes, technology, and information to achieve business objectives. Our approach strengthens competitiveness, enhances efficiency, and drives sales growth.

 

Backed by a proven track record of success, our expertise includes:

Strategic Thinking

Developing robust business plans for sustainable growth.

Creative & Innovative Solutions

Crafting product and sales strategies that drive market impact.

Marketing & Digital Strategy

Building powerful branding and communication strategies.

Business Restructuring

Optimizing processes and reorganizing companies for efficiency.

Our Philosophy

“If opportunity doesn’t knock, build a door”

- Milton Berle

Our Business Model

Flexible Solutions to Fit Your Needs

We offer a flexible business model with three tailored engagement options, allowing you to choose the level of involvement that best suits your priorities and business needs.

Advisory Basis

Gain ongoing strategic insights, expert guidance, and market-driven consulting to stay ahead of the competition.

Project Basis

Focused, goal-driven solutions designed for high-impact results—whether it’s market expansion, brand repositioning, or financial restructuring.

Transition Management

We set up, optimize, and seamlessly transfer leadership to your team, ensuring long-term success and operational excellence.

Meet the Experts

A team of industry-leading strategists, innovators, and practitioners with real-world success in business transformation.

Expert Minds. Proven Strategies. Transformative Results.

At Axiom Experts, our team is more than consultants—we are seasoned strategists, innovators, and business transformation specialists with a track record of real-world success. With deep expertise across industries, we don’t just develop strategies—we execute them, ensuring measurable impact and sustainable growth.
Backed by decades of experience and award-winning solutions, we help businesses break barriers, seize opportunities, and thrive in competitive markets.

The Minds Behind Your Success

Business Growth Strategist | Marketing Innovator | Expert

Georges Nasr

Founder & Managing Partner

“Your vision is as big as our madness. Innovation belongs to those courageous enough to think and do differently. Welcome to the world of fearless ideas.”  G.Nasr

 

With 30+ years of expertise, Georges has redefined business success across industries and markets. A visionary strategist, he has led breakthrough turnarounds, launched 200+ products, and trained 1,000+ professionals. Recognized with 15+ international awards, he blends innovation with execution, transforming complex strategies into real-world impact. 

A certified coach, mediator, and MBA professor, Georges is fluent in English, French, and Arabic, with credentials from ESCP-Paris, USJ, and Harvard. His leadership spans executive roles, including Chairman, Board Member, and Senior Consultant at Booz Allen.

Raja Abdallah, CFA

Banking | Investment | Finance | Business Transformation | Expert

Raja Abdallah, CFA

Strategic Partner

A CFA-certified financial strategist, Raja drives corporate success through financial performance, change management, and strategic transformation. As Chairman & CEO of CTS for Micro Lending and Founder of Symphony Business & Finance Consulting, he brings 15+ years of expertise spanning banking, asset management, and digital strategy. Holding an MBA and a Master’s in Engineering from McGill University, with certifications from Columbia Business School, Raja advises businesses globally on corporate governance and financial optimization.

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Dr. Ghassan Khater

Hospitality | F&B | Business Transformation Leader | Expert

Dr. Ghassan Khater

Strategic Partner


Dr. Ghassan Khater is a seasoned business transformation leader and F&B hospitality expert with over 20 years of international experience across nine countries. As Partner and Head of F&B and Hospitality at Axiom Experts, he specializes in complex restructuring, operational turnarounds, and cultural transformation within the industry. His career combines strategic insight with hands-on leadership, having previously served as Regional GM of Faqra Catering and AVA Venue, where he led a remarkable recovery amid Lebanon’s crises, achieving 56% and 59% revenue growth in 2021 and 2022. Dr. Khater holds a Doctorate in Business Administration focused on governance in family businesses, an EMBA in Luxury Hospitality Management, and a BBA from Les Roches, Switzerland, alongside certifications in executive coaching and luxury hospitality. 

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Naji Moukadam

IT | Banking Systems | Fintech | Expert

Naji Moukadam

Strategic Partner

A visionary in fintech and IT consultancy, Naji has over 30 years of executive experience driving multi-million-dollar growth across Europe, the Middle East, Africa, and Asia. As CEO of Lyst Technologies, a leading system integrator for next-generation business solutions, he has led large-scale investment and banking projects in over 10 countries, including Bahrain, Singapore, and the UK. Holding dual degrees in Business Administration and Management Information Systems from Saint Joseph University, he has also completed executive programs at Wharton and INSEAD.

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Clement Farah

Tech Innovator | Strategic Consultant in AI-Driven Product Management | Expert

Clement Farah

Strategic Partner


A product innovation leader with deep expertise in agile methodologies, product strategy, and cross-functional team leadership. Currently Chief Product Officer at MINDMATTER and Product Manager at A.Team, Clement has previously held key product roles at Alithya, Reveel Entertainment, and LITS. With certifications from Harvard Business School, Product School, and Scrum.org, he bridges technical insight with strategic vision to drive user-centric, AI-powered solutions. Fluent in English, French, and Arabic, he delivers impactful product outcomes across global markets while elevating user experience, velocity, and business value.

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Samir Zehil

World-Class Speaker | Executive Coach | Sales & Negotiation | Expert

Samir Zehil

Strategic Partner

A pioneer in professional coaching across Lebanon and beyond, Samir is the Founder & CEO of Wydner Coaches & Associates. Specializing in Strategic Sales & Marketing from Harvard University, he also holds an MBA from Lyon 3 - Jean Moulin, a Chartered Accountancy degree, and a Ph.D. in Life Management from Hard Knocks University.
Renowned for his dynamic speaking style, he has addressed over 214,000 individuals and 2,400 firms annually through 277 talks. Samir coaches executives, CEOs, and teams worldwide in sales, negotiation, and personal growth, earning praise from Brian Tracy as "one of the top professional speakers in the world today."

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Dany Choueiry

Telecom | Expert

Dany Choueiry

Strategic Partner

With over 30 years of experience across the Middle East and Europe, Dany is a seasoned leader in telecommunications, project management, consultancy, and strategic planning. As an entrepreneur, he has collaborated with industry giants like Siemens and Nokia Siemens Networks, successfully delivering multimillion-dollar projects and driving business expansion.
Dany specializes in optimizing network efficiency and reducing operational costs for top telecom service providers. He holds a degree in Computer and Communication Engineering from the American University of Beirut and has undergone advanced leadership training at Siemens Academy. His expertise reflects a commitment to operational excellence and innovation in the telecom sector.

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Elsa Lebbos

PR | Client Relations | Events Management | Expert

Elsa Lebbos

Partner

Elsa is a seasoned PR and Client Relations professional at Axiom Experts, with a rich background in communication, journalism, and sales. She has written for leading publications like An-Nahar and La Revue du Liban, and authored literary works including Un Homme pas Comme les Autres and Corps et Âmes Souillées, showcasing her talent in storytelling and analytical writing.

Her career spans successful roles in sales at Lebanon Opportunities & Oda Liban, where she developed strong negotiation & business development skills. Elsa also excels in PR & event management, creating impactful events that enhance brand visibility.

With a degree in French Literature from Université Saint-Joseph, she brings both creative depth & strategic insight, making her a key driver of PR success.

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Raphael Rizk

Business Management | Business Negotiations | Expert

Raphael Rizk

Partner, France

Managing the firm's France office to serve European markets. He is a seasoned expert in enterprise negotiation across Europe, the Middle East, Africa, and the Gulf, with over 30 years of experience driving multi-million-dollar growth across diverse industries and regions. 

A recognized leader in high-value business negotiation, Raphael has spearheaded large-scale investment and banking projects and contributed to numerous consulting assignments. He holds a Bachelor of Business Administration and a Bachelor of Management Information Systems from Saint Joseph University, complemented by executive education from internationally renowned institutions. Raphael holds French and Lebanese nationalities.

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Carlos Antoune

Business Growth | Automotive | Agriculture | Business Development for West Africa | Expert

Carlos Antoune

Partner, Liberia

Managing the firm’s Liberia office to serve West African markets, Carlos is a multifaceted entrepreneur with over 25 years of expertise across hospitality, automotive, agriculture, and consultancy. He manages MDC’s 10.000.000 sqm rubber plantation and diversified crops, as well as EAM Liberia’s Renault dealership established since 1955.

Carlos holds an MBA from ESA Business School, degrees in Mechanical Engineering and Strategic Management. Fluent in French, English, Spanish, and Arabic, he bridges multicultural markets thanks to his dual Chilean and Lebanese nationalities.

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Said Ghazal

Marketing | Communication | Branding | Expert

Said Ghazal

Senior Consultant

Strategic Communication and Branding Expert, Marketing and Storytelling Specialist. 

A seasoned marketing and branding professional with extensive experience in the telecommunications and banking sectors, Said brings in-depth expertise in the Arab and Canadian markets. His strategic insights and market-driven approach have contributed to business growth and brand positioning across diverse industries.

Said holds a BA in Marketing from UQAM, Canada, and is fluent in English, French, and Arabic.

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Jean Gerges

Financial Planning | Financial Modeling | Expert

Jean Gerges

Senior Consultant

Jean is a financial expert with 15 years of experience in financing projects/ corporate clients across various industries. He's skilled in developing new client relationships and managing existing ones. Holding a CMA designation, he's well-versed in financial planning, analysis, and reporting along cost management and budgeting techniques. He has taught finance at Sagesse University for over 12 years. 

His education includes an M.Sc. in International Finance from HEC Montréal and a B.A.A. in Finance from USEK. He's currently pursuing the FMVA (Financial Modeling and Valuation Analyst) certification from CFI.

Jean is fluent in English, French, and Arabic. 

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Ziad Jalloul

Retail | Products | E-commerce | Business | Expert

Ziad Jalloul

Senior Consultant

Over two decades of extensive experience across diverse financial institutions, encompassing retail, product development, sales strategies, marketing, e-commerce, loyalty programs, and comprehensive market studies. 

Proficient in executing marketing campaigns through diverse advertising and social media channels. Thrives in complex, collaborative environments, emphasizing teamwork for deadline-driven success and quality outcomes. 

A dedicated trainer and motivator, leveraging University tutoring to merge practical and academic insights in retail, traditional, and online marketing, as well as social media. Holds a master's degree in financials studies and an advanced degree in business management. 

Fluent in English, French, and Arabic. 

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Joelle Najem

Communication | PR | Events Management | Expert

Joelle Najem

Senior Consultant

Joelle is a skilled professional in communications, public relations, and event management at Axiom Experts. She has a proven track record in planning and executing corporate events, conferences, trade shows, and product launches, ensuring seamless logistics, vendor coordination, and budget efficiency. Her expertise extends to media relations, content strategy, and event promotion, where she collaborates with journalists and influencers to enhance brand visibility. With a keen eye for detail and a strategic mindset, Joelle creates impactful experiences that drive engagement and strengthen brand positioning.

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Josef Nasr

Research | Market Studies | Copywriting | Expert

Josef Nasr

Consultant

Josef is a Consultant at Axiom Experts, specializing in research and studies. He also serves as an External Consultant at Acton Institute (USA), after being the CEO Right Hand at VIRGIL (Paris, France), and the Co-Founder of KALAM (Beirut).

Holding a dual Master’s degree in Corporate & Public Management from both HEC & Sciences Po, Paris, and a dual BS degree in Political & Social Science from both Sciences Po, Paris & Freie Universität, Berlin, Josef brings deep expertise in governance, strategy, and public affairs.

Fluent in English, French, Arabic, and German, he is based in Paris, France, and works across global markets.

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Your business deserves proven expertise.

Meet the Experts

Our Experience – Industry Players Trust Us with Their Growth.

At Axiom Experts, brands and industry players trust us to drive their growth, transformation, and market success. Our expertise spans multiple industries, delivering tailored strategies that break stagnation, accelerate expansion, and maximize profitability.
From startups to global corporations, we partner with businesses that seek innovation, competitive advantage, and long-term success.

Your business deserves proven expertise.

Our Partners

Strength in Collaboration

Stronger Together.

At Axiom Experts, we believe that great success is built on strong partnerships. By collaborating with industry leaders, innovators, and experts, we deliver cutting-edge strategies and solutions that drive real business transformation.
Our strategic partners share our commitment to excellence, innovation, and measurable results—helping businesses like yours achieve sustainable growth and competitive advantage.

Your business deserves proven expertise.

Our Awards

At Axiom Experts, we don’t just chase success—we redefine it.

Innovation that Drives Success

Our groundbreaking strategies and transformative solutions have earned us global recognition, proving that innovation, execution, and results set us apart.

Best Retail Concept

Global Banking & Finance Revenue, UK

Best Arab Product Innovation

UAB, Lebanon

Best Product Strategy

The Banker, Dubai

Best Innovative Product

Data Management, Lebanon

Best Creative Campaign

Data Management, Lebanon

Best Retail Banking Innovation

Asian Banking & Finance Group, Singapore

Best Product Design

Union of Arab Bankers, Egypt

Excellence in Digital Strategy

Banking Executive, Lebanon

Best Business Transformation

The Banker, Dubai

Best Innovative Product

Global Banking & Finance, UK

Award-winning strategies. Proven results.